The guiding principles:

Always strive for knowledge

Our team achievements depend on personal excellence. We actively promote the knowledge development of our employees to encompass various aspects of the business and beyond. Our belief in the contributions of our employees to the overall success of the business stems from the collaborative and collective experiences we gain from training, learning and exchange of expertise.

Respect others and succeed together

Our mutual success depends on our mutual respect both inside and outside the company. It is essential that our people are able to work together in a professional and cohesive manner. While our company is built on individual excellence, we also recognize that team effort and teamwork is the only way we can turn our goals into accomplishments.

Focus on the goal

We see being great at something as a starting point, not an endpoint. We set tough goals and challenges and consistently push ourselves beyond all limitations to achieve results. By focusing on the task, we expect our employees to manage their time effectively and efficiently to meet deadlines and achieve success.


Sell only products that we can be proud of

The true test of our standards is our own ability to consume and personally endorse the products we sell. Without reservation, our confidence helps ensure the quality of the products from the moment we receive shipment to the moment it reaches the consumer's hand. That is why we choose to represent brands that we can be proud and passionate about.


You can be serious without a suit

We believe that great and creative ideas are more likely to happen with the right company culture and environment. There is an emphasis on team achievements and pride in individual accomplishments that contribute to our overall success. Our smart casual environment does not stop us from being professional nor does it impede us from achieving success and to the contrary, it promotes our dynamic and energized outlook for business and fuels the mindset of “Get the Job Done”.


Care for our customers

We uphold a core value in the organization that focuses on the principles of Customer Care. Our customers are the key to our business and we extend and project this belief in everything that we do. Our employees across all levels are always aware and attentive to the needs of our customers internally and externally. We work hard to ensure that we are the preferred partner by choice through our dedicated efforts and professional approach.


Care for our employess

We are passionate about our employees and strongly believe they are the most valuable resource to the organization. We define our success in management by the level of satisfaction and motivation of our employees and realize that our vision and direction for success will be translated through our people. We promote transparency, open dialogue, professionalism, development of capabilities, career progression, teamwork, and above all, the inherit ability to motivate oneself to achieve and exceed expectations.