Business Channels

Modern & Traditional channel coverage

Our direct distribution coverage to all channels is our recipe for success. We take pride in covering 100% weighted distribution and 95% numeric. We cater to all selling channels including :

  • Retail
  • Catering/Food Service
 

Retail

As the company is the number one in the chilled category, we showcase of the retail market in the UAE, the channel is represented by the likes of Carrefour, Spinneys, Lulu, Geant, KM Trading, Mega Mart, Choitram and the local Coop operators.

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Catering/Food Service

Our brands caters the major customers in the GCC like Subway, Emirates Flight catering & Abu Dhabi National Hotels which gives tremendous volume for our production output.

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